“Ramping Up”

I spent probably close to 3 months making the content for this site, my training site (www.Explode-My-Business.com), writing ezine articles, autoresponder emails, and so much more before the launch about 2 1/2 weeks ago.  Content is important to a website.  I constantly talk about how you need to give value to your site visitors so they keep returning, but there is a BIG problem with most people that try and start a personalized website(s) to brand themselves and their business.

So many people spend that same amount of time I did (some more, some less) putting good, quality content on the site.  But then no one visits the site.

Also, many just throw up a page that says “opportunity of a lifetime”, throw a lead capture box up, and call it a day.

Know this: No matter how good or bad the content is on your personal site, it will fail either way without a LOT of traffic.

I was watching a training yesterday on how to optimize your Craigslist ads and drive traffic to your lead capture page.  The speaker said something that I will never forget.  Let me paraphrase:

“I saw an ad on Craigslist that was selling a plastic cow that you could attach a garden hose to.  The tubes ran the water to the tail of the cow, so it would look like the cow’s tail was flailing all over the place, while it was watering your lawn.  You see, no matter if you’re selling that product or a $1 million home, CL is a goldmine and if you have dozens or hundreds of ads running… you’re going to get sales! … You’re going to get calls! … You’re going to get traffic to your site!”

What I started to realize was that most people can put together a website, but most lack the ability to get traffic to the site.  I used to kind of “tip toe” advertise, meaning – I was picky where I put my ads, or how much I was spending on PPC.  When it was pretty apparent I needed to do some more advertising, and I really wasn’t spending ANYTHING close to my PPC budget, I decided to ramp up what I was doing.

The traffic on my sites tripled.

Instead of half-assing my marketing in 10 different marketing arenas, I focused on setting up ONE and MAXIMIZING it.  And when I finished with that, I started working on a second.  I check my results and within a day my traffic was starting to really get going (and I’m not even really getting started yet).  Damn, online marketing is exciting…